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When Education Goes Experiential

Educational theorist David Kolb published his experiential learning theory in 1984, which states that “learning is the process whereby knowledge is created through the transformation of experience.” Today, organizations are read more

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Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

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BizBash Covers Attendee Engagement at Intuit QBC

Intuit’s QuickBooks Connect conference continues to grow in size year after year — gathering more than 4,200 attendees in San Jose this November. When an event’s audience constantly evolves, providing read more

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Webinar: 2018 Experiential Marketing Trends

Each year, our team of event professionals pools together their insights to develop the Experiential Marketing Trend Report — a collection of the top 10 industry trends expected to affect read more

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An Event Producer’s Insights into the Oscars

This year is the 90th Academy Awards. The Oscars need no introduction — they are a night of glitz, glamour and suspense, and for the winners, often a victorious turning read more

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10 Steps to a Better Hospital Opening

Opening a new hospital or healthcare facility is a significant and sometimes daunting challenge. You only get one chance to get it right. This includes fundraising campaigns, communication strategies, media read more