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Say Something! Experiential Unites Brands, Artists and Audiences at 29Rooms

Reimagined for its fourth consecutive year and Chicago debut, Refinery29’s 29Rooms inspired, engaged and enchanted huge crowds in a massive warehouse in West Town this past weekend. The pop-up has read more

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HOW TO ACTIVATE AT MUSIC FESTIVALS

Music and arts conferences and festivals like SXSW®, Coachella, Bonaroo, Sundance, Austin City Limits and Lollapalooza offer the unique convergence of art, original music, independent films and emerging technologies. Some also read more

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Banking on Your Event: A Guide for Building Strong Sponsorships

Once upon a time, logo-vomit and chintzy swag were the name of the sponsorship game. Now brands are offering carefully crafted and unique sponsorship packages with specific appeal to each read more

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Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

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Chicago Magazine Asks Gabrielle Martinez to Share Her Chicago Favorites

Co-founder and owner of AgencyEA Gabrielle Martinez sat down with Chicago Magazine to discuss her “out of office” favorites. When she’s not managing agencyEA’s 100+ team members or supporting Savage read more

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Biggest Experiential Mistakes (and How to Avoid Them)

There are seemingly limitless perks of experiential marketing: increased connections, elevated brand perception, expanded reach with word-of-mouth marketing. But with the high potential for reward comes a risk. A bad read more