Banner Image

A Guide to Navigating the Experiential Marketing Summit 2018

We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This read more

Banner Image

How to Measure Event ROI

Experiential marketing continues to expand in prevalence and application. Yet 80% of brand marketers say they struggle to prove ROI. To offer guidance in setting up your events for measurable read more

Banner Image

BizBash Article Features Insights from EA Senior Producer

Producing the Academy Awards is no small feat — and the 90th anniversary of this cherished event is a milestone to celebrate.  Coming off of last year’s award announcement snafu, read more

Banner Image

When Education Goes Experiential

Educational theorist David Kolb published his experiential learning theory in 1984, which states that “learning is the process whereby knowledge is created through the transformation of experience.” Today, organizations are read more

Banner Image

Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

Banner Image

BizBash Covers Attendee Engagement at Intuit QBC

Intuit’s QuickBooks Connect conference continues to grow in size year after year — gathering more than 4,200 attendees in San Jose this November. When an event’s audience constantly evolves, providing read more