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Event Marketer Covers CLIF Bar’s Purposeful Activation at Pitchfork

Rooted in purpose, CLIF Bar’s activation stood out amongst the noise at Chicago’s Pitchfork Music Festival. Constructed entirely from reclaimed wood and upcycled materials, the booth amplified festival culture while reminding attendees of their dedication to sustainability and the ‘Power of Play.’

Event Marketer describes the booth’s unique qualities and the tactics that helped the brand garner serious attention — engaging attendees for double the amount of time as fellow festival sponsors.

Read the complete feature on Event Marketer here.

Think the festival scene is the right place to promote your brand? Read Five Ways to Engage Consumers at Music Festivals to learn how to stand out in the crowd.