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How to Humanize the Brand Experience

Emerging online and offline communication channels continue to give brands new opportunities to connect with and engage their target audiences. As such, brands are increasingly challenged to embrace an omnichannel approach—even during events and experiential activations. This is critical to effectively communicate a brand story during all stages of the buyers’ journey.

But with so many channels, how can brands maintain consistency to deliver a holistic experience, heighten visibility and motivate action?

Take a humanized approach.

 As humans, we make decisions based on two modes of thinking: our rational mind and our emotional mind. While our rational minds may demand the hard data and facts to justify action, our emotional minds can easily overrule our decision-making process. Moreover, live events and experiences provide an ideal platform for brands to speak to both the rational and emotional minds of buyers. If your brand story marries both of these perspectives, it connects with the audience on a human level and inspires them to take action.

When crafting a message strategy for your next brand event, hone in on your authentic, humanized brand voice to resonate with your audience. Follow this Human-2-Human checklist to ensure you’re covering the basics:

Human to Human Engagement Checklist

AgencyEA is a brand experience agency, taking brands from passive presence to active engagement. We understand the importance of humanizing the brand experience and connecting brands with their target audiences. Learn more about our consumer engagement experience.