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A Guide to Navigating the Experiential Marketing Summit 2018

We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. With all these great sessions, speakers and content available, we’re breaking down how to get the most out of this year’s EMS.

Oracle: B2B Field Trip

Monday, May 14 | 2:30pm – 4:30pm

As event experts, we’re naturally fond of immersive experiences. Consider joining this field trip to Oracle University to learn how this tech brand is reinventing its event strategy and portfolio. The session will include a look into how and why Oracle reimagined its flagship OpenWorld to become one of the most innovative conferences in the industry.

 

Clif Bar: Boosting Dwell Time at Festivals and Large-Scale Events

Tuesday, May 15 | 1:30pm – 2:15pm

This guide wouldn’t be complete without Clif Bar’s session on music festival activations. Last year EA had the opportunity to partner with Clif Bar at Pitchfork Music Festival. The festival activation included analog engagements, charity elements and immersive spatial design, which all together generated a dwell time of 13 minutes – double the dwell time of fellow festival sponsors.

 

Power Panel: The 2018 B-to-B Dream Team

Tuesday, May 15 | 2:30pm – 3:15pm

This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Hear from these event professionals about their experiences in the industry, trends they’re seeing and what they predict for the future of event marketing.

 

Uber: Engaging Your Power Users, the Uber Way

Wednesday, May 16 | 9:00am – 9:45am

 

Who better to give a session about a VIP mobile experience than the ride-hailing power brand itself? This session will illuminate how Uber engaged its super users with an excursion through New York City neighborhoods, complete with a top chef preparing various meals inspired by the neighborhoods.

 

Personalization with Cisco: Transforming the B-to-B Customer Experience

Wednesday, May 16 | 10:00am – 10:45am

 

 

We’re big fans of using personalization to elevate the attendee journey. (See Trend 4 of our 2018 Trend report). Attend this session to hear about how Cisco Global Events team is using data insights and digital technology to transform its attendee experience from “one experience for thousands” into “thousands of personalized experiences.”

 

B-to-B VR: Visa’s Immersive Employee Education Experiences

Wednesday, May 16 | 1:30pm – 2:15pm

 

Experiential education is becoming more important and prevalent than ever. Consider Visa’s presentation on how the brand leveraged multiplayer VR technology to immerse its employees in an internal learning program that was not only educational, but also entertaining.

Want to know more about the role event marketing plays in connecting to audiences? Check out this infographic on the value of experiences.