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A Guide to Navigating EventTech 2018

As the pinnacle event technology conference, EventTech draws attendees from across Fortune 1000 companies and the most innovative marketing agencies. Hosted by Event Marketer from November 12-14 in Las Vegas, the conference explores the latest technologies, the newest trends and the biggest case studies within the experiential industry. With such great content, it’s hard to know where to begin. Here’s EA’s guide to getting the most out of this year’s conference.

IBM: Visual Experiences for Consumers, Sports Fans and Beyond

November 13, 10:45 am

We’re all about leveraging digital technologies to enhance events, so we’re looking forward to hearing how IBM has integrated AI into their experiences. Discover from the experts at the brand how this new frontier in technology and data will ultimately help marketers get results from their investment and how to use AI as the ultimate storyteller for event programs.

Cisco: Pocket Concierge, Wayfinding And More: Inside Cisco Live’s Next-gen Event App

November 13, 2:30 pm

Conference apps can make the difference between a frustrating and flawless conference attendee experience. Hear how Cisco utilized the latest app technologies at Cisco Live — including smart agenda building and intelligent chat bots — to deliver an elevated mobile experience.  

Inside Intel’s Drone Light Shows: Lighting Up The Night Sky

November 13, 4:15 pm


Drones are changing the experiential game and Intel is one of the leaders in leveraging drone technology to dazzle audiences. Cindy Ng, Head of Marketing at Intel Drone Group, is slated to share how the brand utilizes this tech to achieve a new level of marketing and business success.  

EA + Hilton: Tech Tools & Delivering Compelling ROI

November 13, 4:15 pm + November 14, 3:15 pm

On Tuesday, Julie Cunningham, Senior Director-Brand Hospitality at Hilton, will present alongside EA Account Manager, Brian Donahoe and Digital Project Manager, Cari Wafford on “Tech Tools That Drive Event Efficiencies.” They will discuss how Hilton leverages tech tools to eliminate waste, create efficiencies and add elements of personalization throughout the event

Then on Wednesday at 3:15pm Becca Lyon, Senior Manager-Marketing Strategy at EA, will share “How To Deliver Compelling ROI Your C-suite Understands.” Walk away from this session with the tools and strategies needed to collect the right event data, and then interpret and transform it into compelling findings.

Salesforce: How Dreamforce Uses Technology To Personalize Attendee Experiences

November 14, 9:45 am

Salesforce’s massive Dreamforce is one of the industry’s paramount events. Attend this session to discover how Salesforce uses technology and data to personalize event navigation, gamifies experiences and drives engagement through interactive spaces.

SAP Sapphire Now Case Study: Digital Immersion Zones

November 14, 3:15 pm

Frank Buchner and Philip Smeed are slotted to share how SAP designed a monumental installation — a three-story, floor-to-ceiling digital immersion zone comprised of 7,500 square feet of LED screens. They’ll share how technology, overall, helps elevate the attendee experience throughout a show.

Visa Closing Fireside Chat

November 14, 4:00 pm

Sponsorships are key to many events. And Visa is no stranger to providing high-value programs. Sit back with a beer at this closing session to be inspired by the cutting edge technologies the brand employs — spanning 3D avatar scanning, contactless payment, personalized wearables, AR overlays and a sponsorship app — to create extraordinary experiences for cardholders and fans.

Will you be attending EventTech this year? Let us know, we’d love to meet you! Staying home? Don’t worry. Subscribe to Creative Fuel to receive updates, insights and lessons from EventTech 2018.