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An Event Marketer’s Guide to San Francisco

EA’s partnership with many prominent tech brands means we frequent the Bay Area. (And with all the arts, culture, restaurants and nature the city has to offer, we’re certainly not complaining.) Since this year’s Experiential Marketing Summit takes place in San Francisco, we got the inside scoop on can’t-miss sights from tech friends and local experts. Check out this guide to ensure you make the most of your trip to San Francisco.

Spoil Your Appetite

San Francisco consistently ranks as one of the best restaurant cities in the U.S. so there are no shortage of options for sustenance. For some Mediterranean flavor, local experts recommend Kokkari Estiatorio. Grab a reservation at The Slanted Door for a family-style Vietnamese dinner. If you want a farm-to-table menu with panoramic views of the city, head down to Waterbar Restaurant by the Embarcadero. To satisfy any carb cravings, ask for the Rebel Within at Craftsman and Wolves — a surprising and delightful pastry.


Get Cultured

San Francisco is one of the country’s cultural epicenters. Visit the Marina District to see the Palace of Fine Arts, a stunning piece of architecture with occasional performances held in its theater. A favorite entertainment venue among locals is Amado’s, a unique space with rotating pop-up concerts. Go baroque with a trip to the San Francisco War Memorial and Performing Arts Center, where the San Francisco Symphony, Opera and Ballet all perform. Add to your playbill collection by catching a performance from the Tony Award-winning American Conservatory Theater.


Paint a Picture

San Francisco has more artists and art organizations per capita than any other major U.S. city, which makes for a  thriving arts scene. The San Francisco Museum of Modern Art, Asian Art Museum, Pier 24 Photography and de Young Museum are great options for a gallery experience. To see some of San Francisco’s legendary street art, head to the Mission District, home to iconic pieces such as the Carnaval and Precita Eyes murals.


Veer off the Beaten Path

If you want to stay closer to the city, check out the gardens, windmills and buffalo in Golden Gate Park. If you have some time to venture further north, travel to Muir Woods to stand under a canopy of Redwoods. Head even further north to Sonoma or Napa Valley to taste some of the world’s finest wines. Want to keep up your exercise goals? Bike the Golden Gate Bridge or hike the Presidio trails.


Go Down in History

There’s no shortage of history in San Francisco. Take the audio tour on Alcatraz Island, which once incarcerated infamous inmates, including Al “Scarface” Capone and the “Birdman” Robert Stroud. If you’re fascinated by the engineering behind San Francisco’s famous trams, take a trip to the Cable Car Museum, which features antique cars and an overlook of the huge engines and winding wheels that pull the cables for the trams. Embrace your hippie side and experience some flower power at the corner of Haight-Ashbury, epicenter of the 1960’s counterculture.


Take a Break

Want to escape the hustle and bustle but still feel immersed in the city? Take a trip to Nob Hill Spa. This rejuvenating, all-encompassing spa experience features captivating views of the San Francisco skyline. If you prefer a slightly alternative option, SenSpa in Presidio is a zen getaway, housed in former army barracks, that specializes in holistic wellness, including acupuncture and light therapy.

Heading to San Francisco for EMS? Check out our guide on how to get the most out of this year’s conference.