HOW TO ACTIVATE AT MUSIC FESTIVALS
FESTIVALS PROVIDE THE AMPS TO AMPLIFY BRAND MESSAGING
Music and arts conferences and festivals like SXSW®, Coachella, Bonaroo, Sundance, Austin City Limits and Lollapalooza offer the unique convergence of art, original music, independent films and emerging technologies. Some also offer panel discussions, interactive trade shows and global networking opportunities.
These festivals provide a built-in audience and serve as a prime opportunity for brands to connect with attendees, without having to host an entire event themselves.