Top Event Trends for 2017
As we kick off 2017 in an increasingly competitive landscape, event marketers face familiar obstacles: do more with less, invest in the right technology, amplify the brand story and deliver strong ROI. A smart event marketer knows the only constant is change.
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.