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Say Something! Experiential Unites Brands, Artists and Audiences at 29Rooms

Reimagined for its fourth consecutive year and Chicago debut, Refinery29’s 29Rooms inspired, engaged and enchanted huge crowds in a massive warehouse in West Town this past weekend. The pop-up has read more

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HOW TO ACTIVATE AT MUSIC FESTIVALS

Music and arts conferences and festivals like SXSW®, Coachella, Bonaroo, Sundance, Austin City Limits and Lollapalooza offer the unique convergence of art, original music, independent films and emerging technologies. Some also read more

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Banking on Your Event: A Guide for Building Strong Sponsorships

Once upon a time, logo-vomit and chintzy swag were the name of the sponsorship game. Now brands are offering carefully crafted and unique sponsorship packages with specific appeal to each read more

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Networking in the Mobile Age: How to Foster B2B Connections in a Digital World

You’re inches away from each other. Do you dare look up? You do. They’re looking back. You make eye contact. You both hold the same burning question in your eyes. read more

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Biggest Experiential Mistakes (and How to Avoid Them)

There are seemingly limitless perks of experiential marketing: increased connections, elevated brand perception, expanded reach with word-of-mouth marketing. But with the high potential for reward comes a risk. A bad read more

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Event Marketer Features EA Partnership with MillerCoors

This March, agencyEA partnered with MillerCoors on the brand reception at their annual Distributors Conference in Austin, TX. Event Marketer covers the event, spotlighting the booth designs and how attendees read more