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InsightsNewsworthy August 16, 2017

A Community Statement from agencyEA

Given the degree of today’s racially aggressive climate and the lack of denouncement from our country’s leadership, we cannot, in good conscience, be silent and not take a stand.   There are not “many read more

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Insights August 8, 2017

Bucking Up an Iconic Brand: A Hostess Case Study

When Hostess sought to increase consumer engagement, agencyEA partnered with them to produce its largest consumer-based activation to date: #TwinkieBull. The #TwinkieBull activation took place at South by Southwest (SXSW), read more

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DownloadsInsights July 20, 2017

Using Human Connectivity to Build Brand Loyalty

Better. Faster. Stronger. The digital world provides us the promise of instant gratification and unparalleled efficiencies. Given our reliance on technology, immediacy and ease of accessibility, today’s consumer increasingly craves read more

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DownloadsInsights July 11, 2017

INFOGRAPHIC: HOW TO MEASURE EVENT ROI

Brand experiences are significantly evolving and it’s time for the ROI conversation to catch up. How we evaluate the success of a brand experience has shifted to include evaluating the read more

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Insights July 5, 2017

WEBINAR: B2B MARKETER’S GUIDE TO DRIVING BETTER ATTENDEE NETWORKING

BUILD MEANINGFUL CONNECTIONS Networking is one of the strongest motivators for professionals attending B2B events. But many events struggle to facilitate the powerful connections these attendees seek, leading to frustration read more

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Insights June 7, 2017

Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

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Insights May 10, 2017

Crafting a Compelling Content Marketing Strategy

You have the branding. You have the campaign strategy. You have a great product. So why are your experiential marketing efforts not attracting and retaining its audience? The buyer’s journey can be read more

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Insights March 31, 2017

How Brand Experience Centers are Changing Consumer Engagement

Brand Experience Centers (BECs) are exactly what they sound like: a physical space where consumers can immerse themselves in a brand’s world. This new ‘unstore’ trend is popping up across read more

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Insights March 28, 2017

Guest Feature: Jen Marquez from CreativeMornings

If you’ve never been to a CreativeMornings event, first of all, you’re missing out. CreativeMornings began way back in 2008 when Tina Roth Eisenberg set out to create a lecture read more

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Insights March 17, 2017

5 Sessions We Can’t Wait to See at the 2017 Experiential Marketing Summit

The annual Experiential Marketing Summit is a staple in our calendar. Hosted by Event Marketer magazine, the summit explores the latest experiential marketing trends, insights and case studies, presented by senior-level read more