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Insights June 7, 2017

Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

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Insights May 10, 2017

Crafting a Compelling Content Marketing Strategy

You have the branding. You have the campaign strategy. You have a great product. So why are your experiential marketing efforts not attracting and retaining its audience? The buyer’s journey can be read more

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Insights March 31, 2017

How Brand Experience Centers are Changing Consumer Engagement

Brand Experience Centers (BECs) are exactly what they sound like: a physical space where consumers can immerse themselves in a brand’s world. This new ‘unstore’ trend is popping up across read more

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Insights March 28, 2017

Guest Feature: Jen Marquez from CreativeMornings

If you’ve never been to a CreativeMornings event, first of all, you’re missing out. CreativeMornings began way back in 2008 when Tina Roth Eisenberg set out to create a lecture read more

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Insights March 17, 2017

5 Sessions We Can’t Wait to See at the 2017 Experiential Marketing Summit

The annual Experiential Marketing Summit is a staple in our calendar. Hosted by Event Marketer magazine, the summit explores the latest experiential marketing trends, insights and case studies, presented by senior-level read more

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Insights February 21, 2017

Trend Spotlight: Evolved Event Formats

Most clothes aren’t one size fits all. Your coffee beverage is customized. So are your Spotify playlists. Today, custom is king, so why should events be any different? In our read more

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Insights February 6, 2017

The Story Behind agencyEA’s Custom-Designed Bucketfeet

At agencyEA, our love language is gift giving. So when it comes to the New Year’s gift for our clients, we spare no great idea. This year’s gift was a read more

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Insights January 30, 2017

Learn This Year’s Event Marketing Trends in Three Minutes or Less

After a tumultuous 2016, it’s more evident than ever that the only constant is change. To help brands harness that change, agencyEA leveraged the collective knowledge and experience of our team read more

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DownloadsInsights January 9, 2017

Top Event Trends for 2017

As we kick off 2017 in an increasingly competitive landscape, event marketers face familiar obstacles: do more with less, invest in the right technology, amplify the brand story and deliver read more

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DownloadsInsights December 7, 2016

The Top Techie Takeaways from EventTech 2016

Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today’s digital climate, including: Why will cognitive experiences transform audience engagement read more