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Insights May 8, 2018

Virtual Meet-Up: Tips for Measuring Event ROI

Experiential marketing continues to expand in prevalence and application. Yet 80% of brand marketers say they struggle to prove ROI. Join our virtual meet-up on May 30 at 1:00pm CST to read more

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Insights April 18, 2018

Top Event Speakers of 2018

The stage could be covered in Swarovski crystals, the food and beverage straight from Mount Olympus, and the mobile app more addictive than Angry Birds. But if the event’s speakers read more

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Insights April 10, 2018

Nine Tips for Creating an Elevated Developer Conference

Conferences aren’t boring anymore. Just ask developers. Marketers are abandoning the typical conference format for more engaging settings. This evolution, which has made for more engaging B2B events overall, especially applies read more

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Insights April 9, 2018

This Year’s Experiential Marketing Trends in Two Minutes

Want to view the full report? Access the 2018 Experiential Marketing Trend Report here.

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Insights March 19, 2018

A Guide to Navigating the Experiential Marketing Summit 2018

We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This read more

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Insights March 15, 2018

How to Measure Event ROI

Experiential marketing continues to expand in prevalence and application. Yet 80% of brand marketers say they struggle to prove ROI. To offer guidance in setting up your events for measurable read more

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Insights March 12, 2018

When Education Goes Experiential

Educational theorist David Kolb published his experiential learning theory in 1984, which states that “learning is the process whereby knowledge is created through the transformation of experience.” Today, organizations are read more

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Insights March 6, 2018

Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more

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Webinar: 2018 Experiential Marketing Trends

Each year, our team of event professionals pools together their insights to develop the Experiential Marketing Trend Report — a collection of the top 10 industry trends expected to affect read more

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Insights February 23, 2018

An Event Producer’s Insights into the Oscars

This year is the 90th Academy Awards. The Oscars need no introduction — they are a night of glitz, glamour and suspense, and for the winners, often a victorious turning read more