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Insights June 19, 2018

Biggest Experiential Mistakes (and How to Avoid Them)

There are seemingly limitless perks of experiential marketing: increased connections, elevated brand perception, expanded reach with word-of-mouth marketing. But with the high potential for reward comes a risk. A bad read more

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Insights June 4, 2018

Five Questions to Ask Before Hiring an Experiential Agency

You loved the creative pitch, you’ve discussed the budget and everyone on the proposed team seems poised, professional and perfectly compatible with your team. But experiential programs are not short-term read more

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Insights May 30, 2018

On Demand Virtual Meet-Up: Tips for Measuring Event ROI

Experiential marketing continues to expand in prevalence and application. Yet 80% of brand marketers say they struggle to prove ROI. Access our on demand virtual meet-up to discover how to read more

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Insights April 18, 2018

Top Event Speakers of 2018

The stage could be covered in Swarovski crystals, the food and beverage straight from Mount Olympus, and the mobile app more addictive than Angry Birds. But if the event’s speakers read more

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Insights April 10, 2018

Nine Tips for Creating an Elevated Developer Conference

Conferences aren’t boring anymore. Just ask developers. Marketers are abandoning the typical conference format for more engaging settings. This evolution, which has made for more engaging B2B events overall, especially applies read more

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Insights April 9, 2018

This Year’s Experiential Marketing Trends in Two Minutes

Want to view the full report? Access the 2018 Experiential Marketing Trend Report here.

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Insights March 19, 2018

A Guide to Navigating the Experiential Marketing Summit 2018

We love the Golden Gate City. Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This read more

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Insights March 15, 2018

How to Measure Event ROI

Experiential marketing continues to expand in prevalence and application. Yet 80% of brand marketers say they struggle to prove ROI. To offer guidance in setting up your events for measurable read more

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Insights March 12, 2018

When Education Goes Experiential

Educational theorist David Kolb published his experiential learning theory in 1984, which states that “learning is the process whereby knowledge is created through the transformation of experience.” Today, organizations are read more

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Insights March 6, 2018

Infographic: The Value of Experiential Marketing

Ad fatigue. Ad blockers. Ad nauseam. The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. read more