Banner Image
Downloads October 23, 2018

Safety First: Building an Airtight Event Security Strategy

Evolving technologies coupled with this current climate make safety a top-of-mind concern for brands and event attendees alike. With proper communication and strong security and cybersecurity plans, brands can keep read more

Banner Image
Downloads August 21, 2018

Engaging Employees Through Experiential

Employee engagement has been a business hot topic for several years. In 2017, only 15% of employees worldwide were engaged in their jobs. Among millennials, 34% don’t trust their direct read more

Banner Image
Downloads July 28, 2018


Music and arts conferences and festivals like SXSW®, Coachella, Bonaroo, Sundance, Austin City Limits and Lollapalooza offer the unique convergence of art, original music, independent films and emerging technologies. Some also read more

Banner Image
Downloads July 26, 2018

Banking on Your Event: A Guide for Building Strong Sponsorships

Once upon a time, logo-vomit and chintzy swag were the name of the sponsorship game. Now brands are offering carefully crafted and unique sponsorship packages with specific appeal to each read more

Banner Image
Downloads May 14, 2018

For Good Measure: A Guide to Event ROI

Few marketers fully grasp how to prove the success of their campaigns. This is detrimental when it comes time to secure budget for the next event. But with some strategic read more

Banner Image
Downloads April 30, 2018

Your Guide to a TED-Worthy Keynote

Networking, destination, continuing education and even F&B can be big draws for individuals attending conferences. But speakers often remain the main attraction – which makes a compelling keynote incredibly important.  read more

Banner Image
DownloadsInsights February 15, 2018

10 Steps to a Better Hospital Opening

Opening a new hospital or healthcare facility is a significant and sometimes daunting challenge. You only get one chance to get it right. This includes fundraising campaigns, communication strategies, media read more

Banner Image
DownloadsThinking January 16, 2018

2018 Experiential Marketing Trend Report

As brands move away from traditional (and increasingly less effective) channels, the experiences audiences undergo with brands are more critical than ever.

Banner Image
Downloads October 10, 2017

Leveraging Technology to Electrify Events

Digital technology is all around us and shapes many of our experiences. Though it can be initially intimidating, once digital is understood it becomes an invaluable tool for amplifying events.

Banner Image
DownloadsInsights September 20, 2017


Aligned, engaged employees contribute to an organization’s success because they embrace its mission and enthusiastically carry it forward in everything they do, from their day-to-day professional responsibilities to communicating on social read more