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TopShop Chicago flagship store grand opening events

Chicago Flagship Store Grand Opening Event

EA produced the grand opening of Topshop’s second location in the United States with an outdoor fashion show, live entertainment and celebrity appearances.
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TopShop flagship store opening branded collateral

Handled all security, logistics and permitting with the City of Chicago to ensure a safe and secure environment for the hundreds of consumers that attended the grand opening.

Produced a VIP dinner at Chicago hot spot Paris Club the night preceding the grand opening.

Miley Cyrus visits TopShop flagship store grand opening Chicago
TopShop grand opening pre launch campaign with mobile truck
Mobile truck tours Chicago to promote TopShop store grand opening

Conceptualized and produced the buzz-generating Topshop truck which traveled to various high-traffic locations in Chicago, including Lollapallooza, prior to the grand opening.

  • Runway in front of TopShop flagship store on Michigan Ave

Results

  • Return on Investment

    The opening made headlines across the globe, including placements in Chicago Magazine, CBS, the Chicago Tribune and Huffington Post.

  • Return on Investment

    Time Out Chicago named the TOPSHOP/TOPMAN “The Best Store Opening” for their 2011 Shopping Awards.