Chicago Experiential Marketing Campaign
EA created and produced a series of experiential activations to generate consumer excitement around the opening of Chicago’s flagship CityTarget and sustain buzz around the store.
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Developed an extensive, two-month campaign that included a custom branded pop-up coffee shop in Chicago’s Riverside Plaza, alfresco spinning classes at Chicago’s Millennium Park, and a Target bull’s-eye shaped pop-up shop at North Avenue Beach.
A custom branded pop-up coffee shop in Chicago’s Riverside Plaza offered morning commuters Archer Farms coffee samples in CityTarget cups, while another pop-up shop in the shape of the Target bull’s-eye surprised guests as North Avenue Beach.
The grand opening event featured the renowned Chicago Bucket Boys who performed on CityTarget-branded buckets, destination bars themed like Chicago “L” stops, and a photo booth with the infamous Target dog.
“EA is an agency that’s extremely creative, and they’re also very collaborative. Partnership is so big with Target, and agencyEA knows the definition of partnership.”
Reached nearly 20,000 Chicago consumers through the various activations.
Generated national media coverage including spots on Chicago’s WGN and ABC, and sparked conversation on social media.