EA provided an exciting and memorable experience through three unique, public events all with a cohesive theme and live stream format.
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Designed and produced an interactive environment at the Kenmore Live Studio for chef competitors, VIP guests and the consumer audience.
Streamed live video to Facebook as well as plasma screens flanking the exterior of the studio.
Produced and directed an attention-generating concept to spur word-of-mouth and social media buzz around the Chef Challenge – a flash mob dance and drum performance at Navy Pier.
Video of the flash mob and Chef Challenge footage was aired on 1,000 websites during a three-week ad buy.
162 people attended the live event at the Kenmore Live Studio, while 15,000 viewers tuned in via Ustream.