Tru by Hilton brand launch

Hilton Brand Campaign Launch

EA partnered with Hilton Worldwide to produce a unique, revolutionary launch campaign of its newest brand, Tru by Hilton, through activations at various internal and industry events.

See our results>

Ignited the spirit and excitement of the new brand at the 2016 Americas Lodging Investment Summit – the leading and largest hotel investment conference in the world.

Conceptualized and produced a full reveal sequence with a dramatic drape drop including digital mapping, dancing entertainment, and motion graphics, that revealed Tru by Hilton.

Transformed the space of the Gold Ballroom into an immersive environment complete with a nearly to scale build out of Tru’s lobby.

Tru by Hilton launch timeline
Transformed space for the Tru brand launch
Celebrity appearance at Tru by Hilton brand launch

Coordinated celebrity contracts and onsite management, entertainment, AV, communication strategy, environment design and production logistics.

Handled all creative concepting and theming, including graphic, spatial and digital design to showcase the spirit of the Tru brand.

Produced nearly 10 brand launch activations at industry conferences, trade shows and owner advisory meetings, and supported the groundbreaking ceremonies for Tru by Hilton’s first openings.

Rendering created for Tru by Hilton launch
Rendering created for Tru by Hilton launch

“AgencyEA stands for everything we embody at Tru – we are one ‘tru’ team full of life – loveable, imaginative, flexible and energetic! Now if we can just bottle you all up and sprinkle you into each of our hotels…we would be all set!”

Global Head
Tru by Hilton


  • Return on Investment

    Generated 1.3 billion impressions including 414k social posts and 5 tweets from Magic Johnson within the first week.

  • Return on Investment

    Received more than 1,300 media placements, 494 AP story pick-ups and 255 total broadcast pick-ups.

  • Return on Investment

    Due to the launch’s success, over 300 deals are in process to date.