Corporate Conferences, Product Launches and Press Events
EA developed a deep understanding of the GE culture and brand, working as an extension of their team since 2007.
Launched GE’s ambitious healthcare initiative, HEALTHYMAGINATION, to promote healthcare solutions, engage key stakeholders and inspire discussion with thought leaders, customers, VIPs and media.
Celebrated the campaign’s one-year anniversary by allowing 700 attendees to experience healthymagination through three separate “movie sets” designed and constructed to emulate a rural African clinic, an urban clinic and an emergency room.
Produced GE’s annual Global Sales Meeting.
Created an educational environment and interactive experience to launch GE Healthcare’s new MRI machine, Wide Bore, with lead customer prospects.
“Over the years, we have developed an incredible partnership with agencyEA. A strong, long-lasting business relationship requires a foundation of trust, understanding and continued improvement. We have found this in EA. I am constantly impressed by their innovative approach, as each new project reveals a wider reach of EA’s capabilities and talents. Their team is a well-oiled machine that knows exactly what it takes to craft an incredible experience.”
Global Communications Manager
Won a Business Marketing Association Tower Award for the GE healthymagination African American Forum.
The healthymagination launch events generated significant media attention including coverage in CNN and the Associated Press.
Provoked ongoing dialogue, awareness and increased knowledge about some of the world’s most challenging healthcare issues.
Enabled GE to exceed sales goals by 140 percent at the Wide Bore launch.