North American Managers Conference

EA partnered with City Electric Supply, a leading worldwide electrical distributor, to connect, educate and inspire more than 1,000 managers from across the country at its biennial North American Managers Conference in Dallas. See our results >

Themed “Powered by Connections,” the conference featured daily general session content, educational breakout sessions and evening networking events aimed to bring attendees together.


Created the event’s visual identity including environmental branding, content development and management, signage and collateral.


Developed a pre, during and post-event communication plan for attendees and vendors, that utilized the NFC technology platform.


Provided simple and natural touch points via NFC technology to allow attendees to network, connect and bring conference content back to their individual branch locations.

Managed all conference elements including overall event strategy, general and breakout session production, stage design, A/V, speaker support, and opening and closing evening events.


Engaged attendees with exciting evening events including a Family Feud game show night featuring Yogi Roth, comedy night and full buy-out of AT&T Stadium.


  • Return on Investment

    241,909 NFC interactions connected the physical and digital spaces.


  • Return on Investment

    NFC technology had an 81% adoption rate.

  • Return on Investment

    91% of attendees took collected content back to their own branches.