Top

150th Birthday Celebration

Celebrated Breyers, a top selling ice cream brand in the U.S., and its 150th birthday with an activation in New York City’s Madison Square Park. See our results>

Designed a pop up ice-cream shop and distributed complimentary samples of Breyer’s number one selling flavor, natural vanilla.

Concepted, designed and fabricated a life-size Breyers ice cream carton, complete with 150 birthday candles.

Immersed thousands of guests in Breyer’s 150 year history as they toured the interactive interior of the larger-than-life ice cream carton.

Developed the creative concept and production services for the event, from design and fabrication to brand ambassador staffing to media-worthy moments.

Concepted and facilitated the highlight of the event, which featured a vocal tribute of “Happy Birthday” led by celebrities Allison Williams, Kelly Rowland, Jaime Camil and Danielle Monaro.

 

Results

  • Return on Investment

    Reached 5,000+ consumers

  • Return on Investment

    Distributed 3,500 ice cream samples of natural vanilla and chocolate flavors

  • Return on Investment

    Generated 10,000+ social impressions