747-8 Intercontinental Launch Event
Unveiled Boeing’s new 747-8 Intercontinental to 10,000 key stakeholders, VIPs, and media, positioning the 747-8 as the must-have airplane for global operators.
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Handled all aspects of the reveal including event concept and logistics, video production, graphics, onsite staffing, vendor management and entertainment.
Created an emotional surprise by using an enormous 61 by 225 kabuki drape to unveil the largest commercial aircraft in the U.S. and the longest passenger aircraft in the world.
Generated international buzz in the airline industry, as well as media coverage in outlets such as USA Today, Chicago Tribune and the Wall Street Journal.
Managed event logistics for the 747-8I First Flight, where media and VIPs were transported from take-off to landing sites for an optimal event experience.
“From concept to execution, the EA team demonstrated incredible creativity, strategic thinking and logistical expertise. We set an enormous task before them, but they rose to the challenge, managing complex logistics for more than 10,000 attendees, inspiring industry attention and creating a truly unforgettable experience. It takes just the right team to pull off an event of this magnitude, and EA was that team. We will talk about this event for years to come.”
The Boeing Company
The launch reached an additional 140,000 people through social media alone.
Since the launch, Boeing has received 51 orders for the 747-8 Intercontinental aircraft, amounting to more than $15 billion in revenue.