Experiential Marketing: Grow Consumer Engagements, Grow the Brand.
Giving customers the chance to interact with and experience a product or service is the most powerful way to win brand loyalty. Through B-to-C activations ranging from product launches to mobile tours to product sampling, agencyEA strategically engages consumers in their natural environments to establish deep brand connections. These initiatives, designed as part of an integrated campaign, increase consumers’ brand awareness, generate valuable press exposure, drive traffic and sales, and build customer loyalty.
Experiential Strategy & Consumer Engagement Activations
Experiential marketing recognizes that in today’s connected world, consumers want not just information but a personalized, authentic and real-time experience as part of their purchasing decision process. EA’s expertise in experiential marketing, combined with in-house production, digital and creative capabilities, enables us to deliver consumer programs that build relationships, influence behavior and motivate action.
Campaign & Product Launches
An effective campaign launch can significantly influence the success of a new product, organization, retail store, building or a nationwide marketing campaign. What really sets a launch apart, though, is how a brand’s customers, employees and other stakeholders experience the event. AgencyEA leverages our strategic, experiential and brand-building expertise to create compelling campaign launches that extend beyond the event itself. This approach delivers a launch that immerses customers in the brand and most effectively connects with the target market.
Our Specialties Include:
- Product launches and openings
- Experiential strategy
- Promotion marketing
- Press events and publicity
- Public events
- Trade shows
- Mobile tours
- Digital engagement
Case Study Spotlights
In partnership with Target, EA developed and executed a series of experiential marketing activations to promote the opening of Target’s flagship Chicago store and generate buzz around the brand’s new retail concept. The two-month campaign included pop-up shops, outdoor fitness activations in Millennium Park and a grand opening event.
AgencyEA produced a surprise, pop-up beach party to promote the new McCafé smoothie. Actors and dancers engaged the public crowd with interactive beach themed experiences.
AgencyEA promoted the launch and opening of Under Armour’s Chicago Brand House located on the Magnificent Mile. Through a digital obstacle course, “Earn Your Armour” Chicago Challenge, participants virtually engage in activities unique to Chicago, while also enjoying live entertainment and performances from notable local artists.