Chicago Flagship Store Grand Opening Event
EA produced the grand opening of TopShop’s second location in the United States with an outdoor fashion show, live entertainment and celebrity appearances.
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Handled all security, logistics and permitting with the City of Chicago to ensure a safe and secure environment for the hundreds of consumers that attended the grand opening.
Produced a VIP dinner at Chicago hot spot Paris Club the night preceding the grand opening.
Conceptualized and produced the buzz-generating TopShop truck which traveled to various high-traffic locations in Chicago, including Lollapallooza, prior to the grand opening.
The opening made headlines across the globe, including placements in Chicago Magazine, CBS, the Chicago Tribune and Huffington Post.
Time Out Chicago named the TOPSHOP/TOPMAN “The Best Store Opening” for their 2011 Shopping Awards.