Utilized technology to bring shoppers into Target stores and elevate their in-store shopping experience.
Invited children and families to experience Google’s Project Tango technology through an interactive game that transformed Target’s store aisles into a 3D adventure on screen.
Strategized design integration and produced the “look and feel” of the activation footprint, including custom table graphics, backdrop, an archway that signaled the beginning of the game, brand ambassador uniforms and fun giveaways.
Supported Target with all logistical planning, partner communication, on-site execution, security, traffic management, overall event flow, and post-event measurement.
Pioneered the first-of-its-kind, virtual in-store experience at Target stores in Chicago, Dallas, Minneapolis and San Francisco.
Project Tango is now part of an effort with Target to ‘explore how we can use creativity and technology to build brands,’ Tank said. Because Target shoppers are known to be obsessive users of mobile devices, ‘we really feel mobile can be a big ally to retailers in a store.’
Twin Cities Pioneer Press
Generated more than 4,400 total impressions across four Target locations during the high-traffic holiday season as well as significant local media coverage in each market.
Garnered an average in-store playtime of 9 minutes and 19 seconds.