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Target + Google Tango brand activation

In Store Holiday Brand Activation

Worked in partnership with Target and Google to deliver a “surprise + delight” experience to customers during the holiday season that offered an exclusive sneak peek of Google’s Project Tango Tablet.
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Target brand ambassadors providing engaging in-store experience for customers

Utilized technology to bring shoppers into Target stores and elevate their in-store shopping experience.

Invited children and families to experience Google’s Project Tango technology through an interactive game that transformed Target’s store aisles into a 3D adventure on screen.

Children interact with Google's Project Tango tablet at Target
Brand ambassadors hand out Target branded cookies at brand activation
Branding design for Target + Google brand activation

Strategized design integration and produced the “look and feel” of the activation footprint, including custom table graphics, backdrop, an archway that signaled the beginning of the game, brand ambassador uniforms and fun giveaways.

Supported Target with all logistical planning, partner communication, on-site execution, security, traffic management, overall event flow, and post-event measurement.

Pioneered the first-of-its-kind, virtual in-store experience at Target stores in Chicago, Dallas, Minneapolis and San Francisco.

  • Event branding and design for Target in store activation

Project Tango is now part of an effort with Target to ‘explore how we can use creativity and technology to build brands,’ Tank said. Because Target shoppers are known to be obsessive users of mobile devices, ‘we really feel mobile can be a big ally to retailers in a store.’

Twin Cities Pioneer Press

Results

  • Return on Investment

    Generated more than 4,400 total impressions across four Target locations during the high-traffic holiday season as well as significant local media coverage in each market.

  • Return on Investment

    Garnered an average in-store playtime of 9 minutes and 19 seconds.