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Target experiential marketing campaign

Chicago Experiential Marketing Campaign

EA created and produced a series of experiential activations to generate consumer excitement around the opening of Chicago’s flagship CityTarget and sustain buzz around the store.
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Target pop up store in Chicago

Developed an extensive, two-month campaign that included a custom branded pop-up coffee shop in Chicago’s Riverside Plaza, alfresco spinning classes at Chicago’s Millennium Park, and a Target bull’s-eye shaped pop-up shop at North Avenue Beach.

Target branded event collateral and signage designed by EA

A custom branded pop-up coffee shop in Chicago’s Riverside Plaza offered morning commuters Archer Farms coffee samples in CityTarget cups, while another pop-up shop in the shape of the Target bull’s-eye surprised guests as North Avenue Beach.

Customer engagement at Target pop up shop
Target event activation at North Ave beach
Target branded spin class outdoor experiential marketing event
Target event activation entertainment by bucket boys

The grand opening event featured the renowned Chicago Bucket Boys who performed on CityTarget-branded buckets, destination bars themed like Chicago “L” stops, and a photo booth with the infamous Target dog.

  • Pop up Target shop at North Ave beach

“EA is an agency that’s extremely creative, and they’re also very collaborative. Partnership is so big with Target, and agencyEA knows the definition of partnership.”

Manager
Target Events

Results

  • Return on Investment

    Reached nearly 20,000 Chicago consumers through the various activations.

  • Return on Investment

    Generated national media coverage including spots on Chicago’s WGN and ABC, and sparked conversation on social media.