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McDonald's new product launch events

Product Launch Pop Up Event

EA produced a surprise, pop-up beach party to promote the new McCafé Mango Pineapple Real Fruit Smoothie.
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Experiential marketing activation promoting McDonald's new product

Managed event concept, site selection, logistics, video production and editing as well as choreography and artistic direction.

Actors and dancers engaged the public crowd at a high-traffic lunchtime location with beach party games, a live steel drum band and product sampling, resulting in a dynamic experience for unsuspecting consumers.

Brand ambassador passing out McDonald's smoothie samples to consumers
McDonald's McCafe new smoothies promoted in Chicago
Consumers engaged at McDonald's experiential marketing activation

Engaged consumers online with the edited viral video on YouTube and Facebook.

Results

  • Return on Investment

    Staffers distributed nearly 2,000 samples, exceeding preprogram metrics.

  • Return on Investment

    Media outreach surrounding the online video, Pop-Up Party and product launch garnered more than 90.8 million media impressions with top placements on Yahoo! News, The Huffington Post, Forbes, Chicago Tribune, CNBC and Bloomberg BusinessWeek.

  • Return on Investment

    Generated nearly 10,000 views on YouTube of the event.