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GE Healthcare corporate events, product launched and press events

Corporate Conferences, Product Launches and Press Events

EA developed a deep understanding of the GE culture and brand, working as an extension of their team since 2007.

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Trade show booth installation at RSNA that engaged guests
Product showcase and Healthymagination campaign launch

Launched GE’s ambitious healthcare initiative, HEALTHYMAGINATION, to promote healthcare solutions, engage key stakeholders and inspire discussion with thought leaders, customers, VIPs and media.

GE CEO Jeff Immelt speaking about head health initiative at NFL press event
ISMRM sales conference evening event at Milwaukee Art Museum
Healthymagination campaign anniversary event providing immersive experience

Celebrated the campaign’s one-year anniversary by allowing 700 attendees to experience healthymagination through three separate “movie sets” designed and constructed to emulate a rural African clinic, an urban clinic and an emergency room.

Produced GE’s annual Global Sales Meeting.

GE Healthcare registration website development and event design for collateral
ISMRM annual event awards ceremony and incentive program
Event entertainment at Milwaukee Art Museum

Created an educational environment and interactive experience to launch GE Healthcare’s new MRI machine, Wide Bore, with lead customer prospects.

GE Healthcare new MRI machine unveiling and demo
  • New product launch for GE MRI machine

“Over the years, we have developed an incredible partnership with agencyEA. A strong, long-lasting business relationship requires a foundation of trust, understanding and continued improvement. We have found this in EA. I am constantly impressed by their innovative approach, as each new project reveals a wider reach of EA’s capabilities and talents. Their team is a well-oiled machine that knows exactly what it takes to craft an incredible experience.”

 

Global Communications Manager
GE Healthcare

Results

  • Return on Investment

    Won a Business Marketing Association Tower Award for the GE healthymagination African American Forum.

  • Return on Investment

    The healthymagination launch events generated significant media attention including coverage in CNN and the Associated Press.

  • Return on Investment

    Provoked ongoing dialogue, awareness and increased knowledge about some of the world’s most challenging healthcare issues.

  • Return on Investment

    Enabled GE to exceed sales goals by 140 percent at the Wide Bore launch.