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AOL digital newfront and national sales conference

National Sales Conference & Newfront

AgencyEA partnered with AOL to create and produce two large, significant events for the multinational mass media corporation within five months of one another. EA delivered creativity and innovation, providing ‘out of the box ideas’ and seamless execution.
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Digital newfront general session and AV production

Designed and produced AOL’s second annual Digital NewFront event in New York City’s Moynihan Station for more than 1,000 digital media buyers and advertising executives.

Transformed the raw event venue into a high-tech, video-immersive presentation and reception space, allowing AOL to debut their original online video content in an unprecedented, memorable way.

Reception produced for AOL and space transformation of loading dock
Digital media tunnel providing immersive experience with AOL content

Energized 800 AOL marketing and sales employees at the three-day National Sales Conference in Miami, where EA managed all event elements including general sessions, four breakout sessions, evening special events, after parties and volunteer activities.

Branding and collateral for AOL sales conference
Annual sales conference general session
Annual sales conference evening event white party
  • Space transformation rendering for AOL newfront

“EA is like family to me. If I were in a sinking ship, I would want this crew with me. I know we wouldn’t die and I’m pretty sure we would make it to a beautiful island and build a mansion together and live happily ever after.”

Senior Manager
AOL Corporate Events

Results

  • Return on Investment

    Ad sales increased 5% following the NewFront, growing revenue for the first time in eight years on strong third-party network and search revenue growth, easily beating analysts’ estimates.

  • Return on Investment

    The NewFront received additional traction from media coverage on AdWeek, AdAge, BizBash, Hollywood Reporter, and Huffington Post.

  • Return on Investment

    The Digital NewFront was recognized by Event Marketer as an EventTech Award winner in the “Best Combination of Event Technologies” category.

  • Return on Investment

    The AOL National Sales Meeting was a Gold Winner, named “Best Sales Meeting” by the American Business Awards.